Country Casuals

Country Casuals is an umbrella line that offers collections of lifestyle casual apparel at moderate price points.
Country Casuals offers six collections. Each collection targets a customer profile. Each Collection has line offerings for the Missy, Junior, Men’s, Young Men’s and Children’s department.

Distribution Channels

Western Specialty
Farm and Home
Family Apparel Stores
Selected Sporting Goods
Moderate Department Stores
Family General Merchandise Stores
Christian Bookstores
Churches
Rural and Suburban Communities Who Live a Country Casual Lifestyle

Style Strategy

Cotton Rich Fabrics
Best Selling Colorations
Garment / Color / Graphic Matching
Fashion Colors and Traditional Colors
A Family Focused Line

Apparel Lines

International Harvester - Farmall

IH Farmall targets a more traditional, less fashion forward customer and makes more use of basic brights and traditional pastels. IH Farmall uses fuller cut , heavier weight garments with a more relaxed fit.
IH Farmall focuses on traditional lifestyle attitude focused graphics with traditional print graphics.

Rodeo Rags

Rodeo Rags targets a younger trend conscious mind set customer, makes more use of fashion colors and a more fitted better garment.
Rodeo Rags employs more complex decoration employing studs, stones, and combinations of print and texture.
Rodeo Rags graphics are more fashion forward.

Solid Light

Solid Light is a solid Christian look that targets a stand up and shout it out faith focused customer who takes pride in our motto,
“For the BODY of Believers.”

Solid Light’s graphics are mainstream Bible Belt with strong graphics and Bible chapter and verse quotations.
Solid Light garments are traditional relaxed fit in traditional bright and pastel colorations.