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Distribution
Channels
Western Specialty
Farm And Home
Family Apparel Stores
Selected Sporting Goods
Moderate Department Stores
Family General Merchandise Stores
Christian Bookstores
Churches
Rural And Suburban Communities Who Live A Country Casual Lifestyle
Style Strategy
Cotton Rich Fabrics
Best Selling Colorations
Garment / Color / Graphic Matching
Fashion Colors and Traditional Colors
A Family Focused Line
Apparel Lines
International Harvester™ - Farmall™
IH Farmall targets a more traditional, less fashion forward customer and makes more use of basic brights and traditional pastels. IH Farmall™ uses fuller cut , heavier weight garments with a more relaxed fit. IH Farmall™ focuses on traditional lifestyle attitude focused graphics with traditional print graphics.
Rodeo Rags™
Rodeo Rags™ targets a younger trend conscious mind set customer, makes more use of fashion colors and a more fitted better garment.
Rodeo Rags™ employs more complex decoration employing studs, stones, and combinations of print and texture.
Rodeo Rags™ graphics are more fashion forward.
Solid Light™
Solid Light™ is a solid Christian look that targets a stand up and shout it out faith focused customer who takes pride in our motto,
“For the BODY of Believers.”
Solid Light’s graphics are mainstream Bible Belt with strong graphics and Bible chapter and verse quotations.
Solid Light™ garments are traditional relaxed fit in traditional bright and pastel colorations.
Western Specialty
Farm And Home
Family Apparel Stores
Selected Sporting Goods
Moderate Department Stores
Family General Merchandise Stores
Christian Bookstores
Churches
Rural And Suburban Communities Who Live A Country Casual Lifestyle
Style Strategy
Cotton Rich Fabrics
Best Selling Colorations
Garment / Color / Graphic Matching
Fashion Colors and Traditional Colors
A Family Focused Line
Apparel Lines
International Harvester™ - Farmall™
IH Farmall targets a more traditional, less fashion forward customer and makes more use of basic brights and traditional pastels. IH Farmall™ uses fuller cut , heavier weight garments with a more relaxed fit. IH Farmall™ focuses on traditional lifestyle attitude focused graphics with traditional print graphics.
Rodeo Rags™
Rodeo Rags™ targets a younger trend conscious mind set customer, makes more use of fashion colors and a more fitted better garment.
Rodeo Rags™ employs more complex decoration employing studs, stones, and combinations of print and texture.
Rodeo Rags™ graphics are more fashion forward.
Solid Light™
Solid Light™ is a solid Christian look that targets a stand up and shout it out faith focused customer who takes pride in our motto,
“For the BODY of Believers.”
Solid Light’s graphics are mainstream Bible Belt with strong graphics and Bible chapter and verse quotations.
Solid Light™ garments are traditional relaxed fit in traditional bright and pastel colorations.